I was going to post a thread about the Caddy ELR today, but decided to make a auto industry thread we all can add posts to. There is enough going on to keep a thread going. Its for all brands foreign and domestic (as other nations are doing a good job of destroying their car businesses too).
It's for stories of stupid government regulation and mandates (not just the US). Its also for for idiotic and freckless auto industry executives, out of touch union members, and for slimy dealers. And of course the politicians running the flea circus. Anything, anybody outside the business sees coming a million miles away, but yet the industry steps in and number two's itself. Also stuff like greenies ridiculous demands of the industry, even though they will buy no cars. And how the customer gets forgotten and alienated in all of it.
Also your commentary and of course stories of how the business once was and could be, if we could just get the politicians out of the business.
Positive stories will be allowed as well. There are some good things going on. Most cars are far more reliable now, stay nicer & last much longer then they did even 20 years ago.
So I will start with the ELR story.
Surprise, Surprise, Caddy dealers heavily discounting ELR's!It will come as no surprise to readers of this board to hear that some Caddy dealers are now heavily discounting the electric hybrid ELR (Caddy's version of the Chevy Volt). Worse for GM, the dealers seem to be in Florida, where a ELR should be in its best element (warm weather, lots of wealthy buyers).
http://gmauthority.com/blog/2014/06/some-cadillac-dealers-selling-elr-at-large-discounts/Unfortunately the ELR is like the Volt, a car that really has no market, and was built to satisfy goofy government mandates. This is what happens to a auto industry that can't or won't listen to its customers, and spends it time complying with government regulations. Regulations that alienate its customers.
Now the ELR was always going to be a low volume car, but nice sheet metal alone will not sell a car. You need the right power train and most importantly be the right price (that little point were buyers see value, and company makes a profit, duh!). The price is too high, and the the power train too lame. Twenty grand cheaper, a small block V-8 with rear wheel drive probably would have done well. A nice American luxury car with some balls. AKA, a car that was once common, but disappeared not because people didn't want to buy them anymore, but disappeared due to regulation, a poor economy and high gas prices.