I have been using
https://duckduckgo.commore recently. They claim they don't track you either. We will see how long the government allows that........
Google used to have a motto, "don't be evil". Wished they still believed that. Of course what is evil for a mostly left wing company is very different from what most people think of as evil.
Though I do understand they want to be worldwide, but that means that they have to be in nations like China, where free speech doesn't exist, or the EU or the US where government types would like to end free speech or censor it. So it doesn't leave much of the world to operate in.
It doesn't help google is inconsistent with fighting regulation and championing free speech. So they shoot themselves in their own foot with their upcoming ban on gun ads.