Smithfield is in a major pig farming area. Probably more pork produced around there than anywhere else in the US. So yes, it's rural and agricultural. I read about this elsewhere, and I believe it's for an air rifle team (rather than "real" guns), but that is still great news.
So much of the Left's agenda depends on creating new normalcy bias in people, things like this will ultimately be more effective than any political election. I think that's what conservatives need to grok more than anything else -- for the past several decades we have been too focused on politics and essentially ceded the cultural battlespace to the liberals. Culture > politics.