There are instances where you get what you pay for, and sometimes more can get that, sometimes not...
In the case of Yeti, let me tell you what's going to happen. (Not just Yeti, but in all cases of "windfall profits" being made on any product, which I know GD well Yeti is making.)
Somebody's going to make the same mouse trap (not necessarily a better one but fairly comparable in all respects , only cheaper--see "substitutable goods": Econ. 101). The "cheaper" part will be because of reduced labor costs, primarily (read, "Made in China"). THEN, you'll see the invisible hand kick in: Yeti will have to become more competitive in price and production costs, or go out of business. Any savvy consumer who wants an efficient cooler will wait till the competition thingy kicks in. THAT'S when the real value/cost quotient kicks in.
I predict another overpriced product is headed for same: Weather Tec car floor mats, etc.
Such is the beauty of capitalism: the "price system" is the final determinant--in what is or isn't produced and in what quantities. (And why opposition to tariffs is a naturally conservative position: they artificially inflate price, sending false signals to the market as to what is or isn't to be produced, and stifle competition through protectionism--of one favored industry only, usually. F'rinstance, witness the American's steel industry's glee over Trump's imposed tariffs on imported steel. The steel workers unions, too. Damn skippy. I'd be happy, too, if I worked in the industry. )
Bottom line, you may get away with gouging your customers for a while, but if there's a profit to be made, you WILL eventually meet some competition, and that's a good thing...for the King in a capitalist economy, i.e. the consumer.