Warning or recruiting? Certainly not recruiting, more like making aware, because you nailed it, Libertas. People won't see it, and if they WON'T see it, they won't name it. People, too many of them, have been propagandized out of the belief that evil exists.
Steve Deace and his crew also call the evil today "The Spirit of the Age" and I figure that also encompasses the useful idiots who willfully ignore it.
As for those who think this might be cool? What are ya gonna do about them anyway; they're already lost.
