@LadyVirginia:
"Why does this make me laugh?"
Probably because it sounds like a joke! Come on, is advertising really going to make up the billions in budgetary shortfalls concerning the Post Office? I really have my doubts that it'd even make a dent. The problem is all the union-negotiated benefits that have been given to the workers. That's what needs to be targeted and excised. I guess I can see why they threw in the whole advertising thing though. Because if they overtly went right for the real root of the problem they'd be demonized from here till 2012 about throwing the elderly, disabled Postal Workers under the bus and shoving them over the cliff to follow grandma in her wheel chair to their doom. Personally though I'd love to see them simply speak the truth of the matter, and the democrats be dammed! But I can see where this might be some political 'strategy' I guess.