Rove and the other machiavellian "analysts" need to learn another Commandment as well: no matter how accurate it might be, don't do the other side's homework for them.
It's one thing to game it in private, so you can formulate a way to respond when/if the enemy reaches a particular conclusion on their own, but you don't give them conclusions. That's even worse than them coming up with something damaging on their own, because they can then use you to ascribe legitimacy to the accusation, i.e. "Why, even so-and-so is concerned with..."
Rove is the epitome of a man without the shred of a single principle. If he were a football coach his strategy would have nothing to do with establishing field position, giving the defense multiple looks with a good run/pass combo, or anything like that. His strategy would be about how to use penalties and technicalities in a way to eke out a win. I am a "just play the damn game!" type, and that applies to public policy as well.