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Hershock founded the Marshall-based company Be A Number in September 2009. The concept is simple: for every Be A Number T-shirt that a customer buys, a child in need receives a free shirt. Each pair of shirts has a unique number exclusive to the two.<snip>Hershock went to Africa with the intent of giving shirts to children and selling more to pay for their education.<snip>Halfway through his trip, he had to acknowledge that his mission was unraveling.<snip>“I just decided to pray and to fast, so I just didn’t eat anything all day,” Hershock said. “While I was doing that, I was just thinking, ‘Let’s say I just push Be A Number aside. I just have to do something good while I’m here.’”<snip>Hershock went online and watched tutorial videos. He taught himself how to bake and sew, then passed the knowledge on to the women. Hershock opened a bakery called Magdalene’s and brought the five women, including Abokya, into his employ.“The women just took to him so quickly, because they could see that he just wanted to help,” Martinez said.The bakery quickly started making money. Many people in Gulu had never tried sweets like cupcakes, cakes and cookies, and they loved them.
Heh, pretty good, kind of a "teach a man to fish" lesson! But intorduicing sweets to unsuspecting African's?! Don't tell Moochelle!