I've heard of it before, but the shock (it shouldn't be, I know) is now the legacy media mainstreaming it, by putting it on the cover of what was nominally once a news magazine.
Seriously, is that going to be staring at me in the checkout line at the grocery store?
As an aside, showing a 10ish boy groping and sucking on a 25 ish woman be considered, oh, child pr0n?