He's expecting two things - 1) The Democrat-Media Complex comunications arm (the nefarious MFM - NYT, CNN, MSNBC et al) to run hog-wild with this and 2) people other than the 30% hardcore Democrat/Socialist/Comminist/Criminal buying this BS!
He's preaching only to his extreme loony base. Nobody else gives a rip, but the MFM will run hg-wild with it, they'll eat that crap up like its biscuits & gravy!