There are several characterizations...Santa, drug pusher, robin hood, pimp, welfare whore, which gets the meaning across.....and I knew exactly what Romney meant when he used the santa characterization....and people like Jindel did go nuts.....
Personally, i'd state the white side of obama is like santa and the black side is like a drug pusher. It is difficult to battle "free". Our nation has been programmed, hypnotized by buzz words, and we have not figured out how to manipulate the populas back to our side.
Like, what do you think when the term "black friday" is used....or buy one, get one free.....or half price sale..... or up to 50% off..... see, all these terms in of themselves are meaningless, because there is no PRICE associated with the "good deal".....and the dems are masters of it. Nothing sells more than I'll give you something and somebody else takes the bath and we need to at least think along those terms.
I use these terms when advertising because.....

....they draw people in. And some are better than others. I've run 10% off sales and it generates little business, but if I run "sales tax free day", ( normally less than 10% off) people come in.
We need to tap into the greed without necessarily giving something away. So its why I agree with Rush and Romney. They are using the dem strategy, it works and it has drawn a crowd.