I think I've mentioned before that a good friend used to be a marketing exec for one of the major coffee shop chains. They recruited him, and only after he was hired did he discover that the CEO was a liberal of just this kind.
This guy would engage his upper management people with a mission statement that highlighted sustainable farming, aiding 3rd world farmers and economies, multiculturalism, yadda-yadda-yadda. He would come right out and say "our company is not about profit."
My friend had the balls at one of these meetings to note that without profit, all these other corporate ideals were impossible, and thus, profit should be the primary goal from which all other corporate goals logically flow. He was brushed off with a nod of dismissal.
He stayed there for quite a while because he's damned good at what he does. But eventually he moved on of his own volition.
Liberals are f***ing morons.