I don't think I've ever paid a late fee, either. 2 out of 3 (Target and State Farm) valued my continued business more than they valued a one time $39.99 charge. TCF didn't. TCF never got their late fee (at the time I had a near dead account with little in it...they started nailing me with a monthly fee and after month two, drew it under zero, triggering an overdraft fee...I told them to bleep off and that I wouldn't deposit funds to cover all those charges), and now would never even be in the running for my must more sizable bank account, post mortgage, pre retirement.