A timely update to this thread -
Haters Gonna Hate
Reviews of the Ivanka Trump Women's Issa boots, which tout a list price of $180, included this: "These boots were perfect for wiping my feet on the Constitution and trampling the civil liberties and basic human rights of my fellow Americans," wrote a user named Susan Harper. "The spike heel is ideal for grinding democracy into the ground, or simply kicking the downtrodden as you stride past."
Amazon user AR called them "two extremely right boots" in her one star review and added that the "sizing and all other info is in Russian, but they are made in China."
The stinging insults go on and on. Virtually every Ivanka Trump product on Amazon has at least one scathing review designed as a barb against the businesswoman, particularly as she relates to her father's political agenda.
Rise of the 'Activist Reviews'
This is hardly the first time products on Amazon (which did not return request for comment) have been assailed by trolls — just recently Megyn Kelly's book "Settle For More" was targeted, and the site worked to scrub the hateful comments. These guerrilla attacks, if you will, have become more common in recent years.
"We've seen these 'activist reviews' for several years but they appear to be getting more common," said Jason "RetailGeek" Goldberg, ?SVP commerce and content practice at Razorfish.
Related: Ivanka Trump Promotes Fashion Line from RNC Stage
"In some ways, these smear campaign reviews are the natural extension of 'funny fake reviews,' which have been occurring for a number of years. Amazon even embraced these joke reviews by curating a list of their favorites. So now that the 'funny' reviews have taken a negative turn, retailers need to crack down on them in order to preserve the credibility and trust in the whole review system."
Amazon Is Where The Trolls Go
While other retailers such as Macy's and Nordstrom sell Ivanka Trump products, a quick look around reveals that these sites aren't being targeted by trolls to nearly the same degree, if at all. Why is Amazon the destination for Ivanka Trump trash talkers?
"It's similar to why you rob a bank — it is where the money is," said Lisa Merriam, brand consultant at ?Merriam Associates. "You troll Amazon because that is where the people are. Amazon ranks number 4 on Alexa's measure of Web traffic. Macy's is 57 and Nordstrom is 124."
Given that Amazon is so large, and brimming with so much content, it's easy for trolls to blend into the crowd of real reviewers. This brings us to the reason why Amazon isn't immediately scrubbing the site of fake reviews.
"Because Amazon gets so many more reviews and carries so many more [product lines] it's a much bigger challenge for Amazon to manually curate them," said Goldberg. "There are over 400 million products on the Amazon site, and a popular Ivanka Trump item could easily have 300 reviews, so it takes time for Amazon to discover an obviously fake review. Many retailers require a human curator to approve every review before it goes live on the site; Amazon does not."http://www.nbcnews.com/business/consumer/amazon-reviewers-are-trolling-ivanka-trump-won-t-decide-her-n699181
Yeah, then why is it that when Lefty garbage gets flamed it's pounced upon in lightening speed? A completely bullsh*t answer if I ever read one! More fake news! Well, of course...it is Nitwit Butthurt Commies after all...
Let 'em all burn!