I know; bad. BAD.
Goes back to your question: who thought this was a good idea? It's gross.
1)There's a room full of people who are saying yes, yes, this is great. I'm thinking these are people who still go to movies targeted for 12 year old boys and think The Hangover III was a cinematic moment.
2)These same people think that this will appeal to their customers. That is what they think of their target market.
I saw a commercial a week or two ago for Kmart where the kids were rapping about putting their clothes on lay-a-way. Couldn't half understand them though I got the gist of it. But I thought this is Kmart's market and they know that's how they talk. It was sad.