Yeah, remains to be seen if it's the same Jon Snow or something....different.
And Bran having the visions of Winterfell from before he was born, seeing his father as a child, and his aunt Lyanna -- kind of lends new evidence to the long standing fan theory that Jon Snow is actually the child of Lyanna Stark and a Targaryen prince, and that Ned claimed him as a bastard son in order to protect him from the people out to kill any surviving Targaryen.
Did you notice the scenes from the next epiode, where they show Ramsey asking "and what have you come to Winterfell for?" to someone who answers "we've brought you a gift"? The people who brought the gift carried the banner of House Umber, a former vassal house to the Starks. When Bran went north of the wall, he sent his younger brother Rickon with the wildling woman to the Umbers, because at the time they were loyal vassals who would keep him safe. Clearly the "gift" they've brought Ramsey must be Rickon Stark.