It makes me melt when I get called "Sugah"
I still recall how much crap I got from females after my family moved to Washington when I would call them "Ma'am". You'da thought I called 'em "bitch" (actually nowadays I think that is de rigueur). It didn't help (or even matter) when it was pointed out that these were the manners we were taught and that it was a sign of respect.
The funny thing is, all these decades later I still do that - much to their distress and aggravation (old habits die hard). However, being an old curmudgeon means that I am free to call 'em bitches too (when the circumstances warrant of course)