Sometime soon we can expect there to be pressure brought to bear on schoolchildren to report certain behaviors that their parents are involved in. It's the logical for that to happen.
EDIT: One other thing about this story that should be noted is the usual/typical wording of the terms for the reward, "Information leading to an arrest can earn callers up to $500, according to an operator who answered the line when The Daily Caller called." The key words (or rather, the weasel words) in that statement are "up to $500." As most of us learned during the Clinton years, we have to be very, very careful in hearing exactly what is said rather than what we wish to hear and anyone who has received a proper education will know that "up to $500" includes the kingly sum of zero. And "zero" is what the government almost always pays out when it comes to things like this. Not that this practice is exclusive to government entities...the piracy reporting "awards" of the software, film and recording industries employ the same language.
So...there is very little actual reward in being a snitch. Not even thirty pieces of silver.